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Darin Dixon
Owner, The Music Tree
Goal: Promote the musical experience in South County
Darin Dixon can play these instruments, but not all at once.
If you grew up in South County and played a musical instrument, you went to the Music Tree. In business since 1974, the Music Tree is a downtown Morgan Hill establishment that's a one-stop music shop for everything from amps, guitars and sheet music to rentals and repairs.
Since owner Darin Dixon took over operations three years ago, the Music Tree has also taken on an ambitiously progressive approach in establishing itself as a pillar of the South County music community.
Besides expanding its inventory and looking toward doubling its floor space, Dixon has also made it a major priority for the Music Tree to back young musicians in the area, from marching band kids to teenage rock groups.
Along with promoting local rock shows and downtown events, they have a fully equipped in-store stage where bands can perform live. Also in the works is what Dixon calls a "Project Center," essentially a recording studio connected to the store where local independent bands and songwriters can record and mix their work with professional equipment.
The Music Tree also runs the music lesson program the Tree House, whose pupils do community outreach by performing at many yearly Morgan Hill festivities. What's more, Dixon says that they are developing a philanthropic program, in which music students will visit local retirement homes.
"We get out there and promote music in every way we can. From our standpoint, music is a fundamental part of life," said Dixon. "I've always known that I wanted to be in community relations and customer service, to be a valid asset to the community that I live in. This is a great way to combine my passion and my interests."
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